With the recent downtrend there is no surprise if one talks about budget cuts, specially marketing and advertising which affect the maximum. Even in this downturn the web marketing and advertising costs are such which haven’t been compromised.Web marketing is just called as Search EngineMarketing which advertisers are constantly going towards.
So what is exactly this Search Marketing? Search Marketing consists of majorly 2 techniques Search Engine Optimization (SEO) and PPC (Pay per Click).
These 2 techniques are being used by around 70% of the advertisers. Both the forms of Search Marketing are important but SEO is the most preferable form for business which are small sized.
To make SEO work for you one also needs some off-page factors, which would work in SEO.
This is a really good industry wherein one can earn huge amounts of profits.
But the drawback is that the returns into this industry will not be seen within 2-3 months, it would take time. But once a person becomes master into this it can prove to be a really lucrative investment.
There are various reasons why one should invest or think about investing in SEO. Some of which have been mentioned below:
(1) Long Term Results:
SEO is a field or an industry where initial investment is much higher than other forms of web marketing. But the returns one get in long run are exponentially higher. But the major advantage investing into this field is that the investment is only one-time there are no recurring investment involved like other fields. With SEO one needs to continually monitor the website but once established the traffic generation which would be given out by search engines to you would also be higher.
(2)Brand Visibility:
The value on gets in terms of branding in SEO is really high. Once you implement SEO in your website and you get a good rank for a certain keyword one will find that ranking and sustaining isn’t hard. Higher ranking websites generally enjoy more visibility and better perception.
(3) Increased Audience Base:
When SEO is executed on the website it would increase the usefulness of your website as it would require one to optimize the code and content across different browsers and search spiders. By optimizing the website a wider audience base is being opened up in front of you.
(4) Continuous Organic Traffic Generation:
Marketing in any form is useless if one doesn’t get the right people at the right place. As SEO works towards generating organic traffic one can be sure that the visitors being targeted fall under your target audience only. But in other forms of advertising there is a risk as one needs to find the effectiveness of its form only after executing it. There may be a possibility that the campaign turns out to be ineffective even after spending lots of money into a simple marketing campaign.
(5) Repeat Customers:
A research has been conducted which proves that customers referred by search engines generally tend to stick around for a long period which would in turn increase your revenue. Increase in revenue means increase up of business with tons of traffic.
So if one is looking for high traffic and high revenue at cost effective means with proven results, then SEO is the best industry or field wherein one can invest the hard saved money.
So what is exactly this Search Marketing? Search Marketing consists of majorly 2 techniques Search Engine Optimization (SEO) and PPC (Pay per Click).
These 2 techniques are being used by around 70% of the advertisers. Both the forms of Search Marketing are important but SEO is the most preferable form for business which are small sized.
To make SEO work for you one also needs some off-page factors, which would work in SEO.
This is a really good industry wherein one can earn huge amounts of profits.
But the drawback is that the returns into this industry will not be seen within 2-3 months, it would take time. But once a person becomes master into this it can prove to be a really lucrative investment.
There are various reasons why one should invest or think about investing in SEO. Some of which have been mentioned below:
(1) Long Term Results:
SEO is a field or an industry where initial investment is much higher than other forms of web marketing. But the returns one get in long run are exponentially higher. But the major advantage investing into this field is that the investment is only one-time there are no recurring investment involved like other fields. With SEO one needs to continually monitor the website but once established the traffic generation which would be given out by search engines to you would also be higher.
(2)Brand Visibility:
The value on gets in terms of branding in SEO is really high. Once you implement SEO in your website and you get a good rank for a certain keyword one will find that ranking and sustaining isn’t hard. Higher ranking websites generally enjoy more visibility and better perception.
(3) Increased Audience Base:
When SEO is executed on the website it would increase the usefulness of your website as it would require one to optimize the code and content across different browsers and search spiders. By optimizing the website a wider audience base is being opened up in front of you.
(4) Continuous Organic Traffic Generation:
Marketing in any form is useless if one doesn’t get the right people at the right place. As SEO works towards generating organic traffic one can be sure that the visitors being targeted fall under your target audience only. But in other forms of advertising there is a risk as one needs to find the effectiveness of its form only after executing it. There may be a possibility that the campaign turns out to be ineffective even after spending lots of money into a simple marketing campaign.
(5) Repeat Customers:
A research has been conducted which proves that customers referred by search engines generally tend to stick around for a long period which would in turn increase your revenue. Increase in revenue means increase up of business with tons of traffic.
So if one is looking for high traffic and high revenue at cost effective means with proven results, then SEO is the best industry or field wherein one can invest the hard saved money.
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